Accountability

Accountability
Communicatie
Centrum Voor CommunicatieandJournalistiek
Effectiviteit van communicatie-inspanningen De discussie over ‘Wat wordt er verstaan onder het vakgebied communicatie?’ is de laatste jaren verschoven naar ‘Wat is de toegevoegde waarde van communicatie voor de organisatie?’ Ofwel: hoe maken we communicatie “accountable”? Drie autoriteiten op dit gebied, Cathelijne Janssen, Marita Vos en Marie Louise de Jong, gaan tijdens deze opleiding in op deze vragen. Veel professionals beperken de discussie over accountability tot de vraag hoe we onze opdrachtgevers kunnen laten zien wat de concrete resultaten zijn van communicatie-inspanningen. Accountability is echter meer dan alleen verantwoording afleggen. Het
Open inschrijving;
Theorie;Praktijkopdrachten;Klassikaal onderwijs;
HBO+;
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